{"id":222,"date":"2019-02-01T14:09:02","date_gmt":"2019-02-01T22:09:02","guid":{"rendered":"https:\/\/wakethedeadmedia.com\/?p=222"},"modified":"2022-09-21T10:43:10","modified_gmt":"2022-09-21T17:43:10","slug":"branding-it-goes-beyond-mere-promotion","status":"publish","type":"post","link":"https:\/\/wakethedeadmedia.com\/branding-it-goes-beyond-mere-promotion\/","title":{"rendered":"Branding, it goes beyond mere promotion."},"content":{"rendered":"\n<p>There are so many different businesses that struggle daily in order to create and maintain some sort of foothold when it comes to having an effective <strong>online presence<\/strong>. Having a <strong>digital presence<\/strong> is based on so many different factors these days. From being able to sway back and forth between the constant algorithm shifts, to having a the proper <strong>digital strategy<\/strong> and\/or team in place. What can make some business owners want to pull their hair out is this: One can\u2019t solely rely on just one particular outlet when it comes to marketing. It takes strategizing, self reflection, brainstorming, A\/B testing, and a ton of patience when it comes to <strong>branding<\/strong>. <\/p>\n\n\n\n<p><em><strong>BRANDING<\/strong><\/em> has evolved into so much more in the digital age. Branding has morphed into boosting post after post for the week\u2019s special, spending a pretty penny on SEO strategies, AdWord campaigns, programmatic display banners, email blasts, and <strong>Social Media<\/strong> have all become a necessary evil in the tool belt of <strong>marketing strategies<\/strong>. Beyond this list of possibilities, there is one key component that a lot of businesses are falling short with. While being so focused on generating revenue and trying to create a logical ROI with <strong>marketing<\/strong> efforts, owners are failing to realize consumers want to feel connected to the brands they endorse.<\/p>\n\n\n\n<p><em><strong>CONSUMERS<\/strong><\/em> find comfort in knowing the brands they trust are in fact people just like them. As mass consumers of <strong>digital media<\/strong> we have grown accustomed to having, and even wanting, to have our heart strings tugged on. Everyone remembers the video of the color-blind boy who tries on a pair of special glasses allowing him to see colors for the first time, or the baby that gets the cochlear implant and hears its mother\u2019s voice for the first time. These videos get me choked up every single time, and seem to never get old. There is an abundance of these heartwarming videos all across the internet, and it goes to show how humans still love an emotional connections, even when it\u2019s on <strong>social media<\/strong>.<\/p>\n\n\n\n<p><em><strong>BUSINESS OWNERS<\/strong><\/em> are falling short is in the way they are engaging their audience. Owners need to think about letting their guard down every once in a while and let their audience in. We are human and desire connection. Here is my point. Tell your story! <strong>Social media marketing<\/strong> is the perfect medium to humanize your brand by telling how you got started. Everyone has a story. Everyone has a beginning. We all love the sweet and the sincere, and even those stories have roots in the bitter and the bleak. We all love a great underdog story. We love hearing how people, just like us, were able to overcome a wide array of adversity and find the gratitude, the lessons, and the education within their struggle. <strong>Instagram stories<\/strong>, <strong>Instagram Live<\/strong>, <strong>Facebook stories<\/strong>, <strong>Facebook live<\/strong>, <strong>YouTube<\/strong>, and <strong>Snapchat<\/strong> are all fantastic mediums for communicating your story.<\/p>\n\n\n\n<p><em><strong>STORIES<\/strong><\/em> like yours, mine, theirs, his, hers, and ours should be blasted from the rooftops. Allow your audience to connect with you, and then they will adore, admire, and thrive on connecting with your brand. The human condition requires connection. We are creatures of emotion and make a variety of decisions based on emotion. Tap into that. Find a way to get at the underbelly of how your business became what it is today, and convey that to your end user. <strong>What is your WHY?!<\/strong> When you figure out the driving force behind your business, and no it\u2019s not making money, you will open a new door of <strong>relevance<\/strong>, trust, and compassion within your <strong>target audience<\/strong>. <br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are so many different businesses that struggle daily in order to create and maintain some sort of foothold when it comes to having an effective online presence. Having a digital presence is based on so many different factors these days. From being able to sway back and forth between the constant algorithm shifts, to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[23,32,22,33,26,36,27,24,37,25,20,34,38,21,31,29,10,35,30,28],"class_list":["post-222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-digital-media","tag-digital-presence","tag-digital-strategy","tag-facebook","tag-facebook-live","tag-facebook-stories","tag-instagram","tag-instagram-live","tag-instagram-stories","tag-marketing","tag-marketing-strategy","tag-my-why","tag-online-presence","tag-relevance","tag-snapchat","tag-social-media","tag-social-media-marketing","tag-target-audience","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding, it goes beyond mere promotion. - Wake The Dead Media | Las Vegas, NV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wakethedeadmedia.com\/branding-it-goes-beyond-mere-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding, it goes beyond mere promotion. - Wake The Dead Media | Las Vegas, NV\" \/>\n<meta property=\"og:description\" content=\"There are so many different businesses that struggle daily in order to create and maintain some sort of foothold when it comes to having an effective online presence. Having a digital presence is based on so many different factors these days. From being able to sway back and forth between the constant algorithm shifts, to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wakethedeadmedia.com\/branding-it-goes-beyond-mere-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"Wake The Dead Media | Las Vegas, NV\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T22:09:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-21T17:43:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wakethedeadmedia.com\/wp-content\/uploads\/2019\/02\/beach-clouds-dawn-391522-1024x767.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"767\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zach Saucier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zach Saucier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wakethedeadmedia.com\/branding-it-goes-beyond-mere-promotion\/\",\"url\":\"https:\/\/wakethedeadmedia.com\/branding-it-goes-beyond-mere-promotion\/\",\"name\":\"Branding, it goes beyond mere promotion. - Wake The Dead Media | Las Vegas, NV\",\"isPartOf\":{\"@id\":\"http:\/\/wakethedeadmedia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wakethedeadmedia.com\/branding-it-goes-beyond-mere-promotion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wakethedeadmedia.com\/branding-it-goes-beyond-mere-promotion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wakethedeadmedia.com\/wp-content\/uploads\/2019\/02\/beach-clouds-dawn-391522.jpg\",\"datePublished\":\"2019-02-01T22:09:02+00:00\",\"dateModified\":\"2022-09-21T17:43:10+00:00\",\"author\":{\"@id\":\"http:\/\/wakethedeadmedia.com\/#\/schema\/person\/b010b84c30da9b5e2d76935121fa2521\"},\"breadcrumb\":{\"@id\":\"https:\/\/wakethedeadmedia.com\/branding-it-goes-beyond-mere-promotion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wakethedeadmedia.com\/branding-it-goes-beyond-mere-promotion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wakethedeadmedia.com\/branding-it-goes-beyond-mere-promotion\/#primaryimage\",\"url\":\"https:\/\/wakethedeadmedia.com\/wp-content\/uploads\/2019\/02\/beach-clouds-dawn-391522.jpg\",\"contentUrl\":\"https:\/\/wakethedeadmedia.com\/wp-content\/uploads\/2019\/02\/beach-clouds-dawn-391522.jpg\",\"width\":3992,\"height\":2992},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wakethedeadmedia.com\/branding-it-goes-beyond-mere-promotion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wakethedeadmedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding, it goes beyond mere promotion.\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/wakethedeadmedia.com\/#website\",\"url\":\"http:\/\/wakethedeadmedia.com\/\",\"name\":\"Wake The Dead Media | Las Vegas, NV\",\"description\":\"Injecting all of your business&#039; social media with relevant, trustworthy, and high quality content.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/wakethedeadmedia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/wakethedeadmedia.com\/#\/schema\/person\/b010b84c30da9b5e2d76935121fa2521\",\"name\":\"Zach Saucier\",\"url\":\"https:\/\/wakethedeadmedia.com\/author\/zach\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding, it goes beyond mere promotion. - Wake The Dead Media | Las Vegas, NV","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wakethedeadmedia.com\/branding-it-goes-beyond-mere-promotion\/","og_locale":"en_US","og_type":"article","og_title":"Branding, it goes beyond mere promotion. - Wake The Dead Media | Las Vegas, NV","og_description":"There are so many different businesses that struggle daily in order to create and maintain some sort of foothold when it comes to having an effective online presence. 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